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Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods

Multitasking balms, upcycled beauty and more on tap as retailer sets up for Beauty Week 2021.

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By: Christine Esposito

Editor-in-Chief

With Whole Foods Market’s Beauty Week set to begin next week, experts from the grocery chain’s trends council have unveiled their annual list of clean beauty trends for the year. The big five are: • Beauty Goes Waterless • Multitasking Balms • Juiced-Up Skin Care • Upcycled Beauty • Stressed Skin, Meet Ramped-Up Remedies   From beauty products that cut back on water to those that do double-duty, Whole Foods says consumers will continue to simplify in 2021 and beyond.  In a recent onlin...

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